Website Content That's SEO Friendly Is Good For Inbound Marketing

Posted by David Terry on October 29, 2014

We all know that the secret to good Inbound Marketing is not only to have great website content that is useful and findable for customers, but also to have content that can be easily and properly ranked by search engines.

Good SEO friendly content is Website content that is written for customers but with attention to how a search engine might pick up and use the content, notably by leveraging important business keywords that potential customers will use to find your business.

This form of SEO focuses very much on the skilled writing of the content and is a fundamental principal behind Inbound Marketing, which we strongly advocate here at Terry Marketing.

Interestingly, most SEO writing experts recommend that good quality writing that is aimed at your prospects and customer base is the best form of SEO content writing.  Remember you're writing for humans, not the Google robot machine, and Google now claims that it can tell the difference in writing style, when it visits your website

If you're able to write quality content for your Web site, thinking of your customers first, then these additional SEO ranking tips will help you crack the SEO content nut and make getting ranked on Google a breeze (well almost).

Here are a few SEO content writing tips that will make writing SEO friendly content for your Website easier.


SEO Friendly Content Writing Tips:

  • Make your content relevant to the reader.

    When search engine robots visit your Website, they'll review all your content and all the text on your Website in a logical and sequential way.  If your Website is well designed and the navigation is straightforward they will also be looking to make sure your content is relevant and in context with the subject matter. If you're trying to fool the search engines, don't bother ... they're very smart and the consequence of trying to fool Google by playing any SEO keyword and backlinking games is that you'll rapidly lose search engine rankings, or even get banned. Therefore it's much smarter to write good content that is relevant to your topic, and focused on your customer.


  • Use hyperlinks to link through to help SEO keywords. 

    It is very important to link some of your keywords to other similar Website content that might exist on your Website - Don't link profusely everywhere, but modestly apply a few links, when and where appropriate. For example, if you've linked to the "torpedo propane tanks" on your "propane tanks" page, make sure that you link the words "propane tanks" and not something unrelated like "click here".


  • Include keywords in headings and sub-headings or H1 and H2 headings. 

    Use keywords in your headings and this will definitely help the search engines to love your content even more.


  • Place your keywords at the beginning of the content.

    You really want your keywords to be denser at the beginning of your content, so when the search engines come along to read it, they will recognize the subject content quicker and this will help with your ranking. For example, if your page is about "propane tanks", then the first mention of "propane tanks" should be in the title and the first sentence. Therefore, don't use synonyms for your keywords until further down the page.


  • Lists can do better than writing paragraphs. 

    As odd as this may seem, lists are SEO friendly to search engines, as long as they are relevant and they're also easier for us humans to read as well. Don't get wrapped up in complicated paragraphs and too much detail - keep Web page content simple and leave the complex stuff to other forms of content such as white papers, eBooks, pdf downloads etc.


  • Always proofread your content.

    Don't make a silly typo slip - all you have to do is use spell check and make sure your content is well written and presentable.


  • Try repeating your keywords throughout your Website content.  

    If you're giving a presentation, the old saying is - say it at the beginning, say it again in the middle and then end by saying it again. The same applies in writing content for search engines. Repetition is important in the process of developing SEO friendly content for your Website. Always know what your keywords are for your page before you start writing.  Then place your keywords throughout the article. 


  • Use bold, heading tags, and other emphasis HTML tags.  

    Use bold, heading tags, and other emphasis HTML tags to highlight your SEO keyword phrases. But don't overdo it. If someone can tell exactly what your keyword phrase is without doing more than opening the Web page, you've probably included it too often or made it too emphasized. Remember, you're ultimately writing for your customers, not a search engine.


  • Carefully use "hidden" SEO keywords.

    You can legitimately bury some keywords in places that are not so obvious to us humans, but to search engines they will be able to find them.  Such a place will be the image alt text and title text on images and links. These are not completely hidden - anyone can see them who want to look under the hood. They're just not obvious at first glance, so they're less annoying to your human readers but search engines still see them and use them.


Implementing these simple SEO friendly writing tips should make the challenge of writing good SEO content a lot easier for everyone, as long as you focus on writing for your customer audience rather than writing for a search engine.


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Topics: Inbound Marketing, Content Marketing, Website Development, SEO & Keywords