You may be wondering what Inbound Marketing is, or how it can help your business?
Inbound Marketing is about helping buyers find what they need - they're looking for answers and solutions, and they’re using Google and social media to get those answers.
B2B companies such as SaaS and professional services firms, have traditionally used outbound marketing to get leads and grow sales - magazine advertising, trade shows, direct mail, and telemarketing - but now those methods are fast becoming obsolete marketing tactics, with a deteriorating ROI ... basically, they no longer work.
The new marketing solution that really works well for B2B companies, is Inbound Marketing - the leveraging of a marketing automation technology platform that will draw prospects to your website, and convert them into leads and sales - following the Inbound process of Attract, Convert, Close and Engage.
Therefore to succeed with Inbound, your business has to be found in Google, and you have to know what your prospects are seaching for - and then you have to provide the right content to them - converting them into a lead.
Inbound Marketing is all about becoming that source of compelling content, and a destination for quality information.
If you’re not findable, you’re not in the game. Inbound Marketing is a proven way to engage with your prospects and website visitors, while being personal and helpful with their needs - and it especially works well for B2B companies, such as technology and professional services firms.
If you're interested in how we put together Inbound Marketing programs - contact us for our Inbound pricing.
Here’s how it works:
Here at The Brit Agency, our Inbound Marketing strategies focus on generating the right sort of website traffic with relevant and targeted content.
By leveraging content tools such as blogs, eBooks, video, social media, persona-driven keywords, PPC, and creating compelling content to help educate prospective customers, we can help establish you as their trusted advisor – when using the right keywords and SEO, this Inbound Marketing methodology will build your website traffic and turn it into qualified leads.
Your success relies on understanding who your ideal client is and what challenges they face. With a clearly defined buyer persona, a mapped buyers journey, and well crafted key messages and content, you know what will resonate. We have many tried and tested techniques that we can effectively use to move buyers down the funnel.
To close the right type of clients, it's essential that your marketing and sales teams are aligned. Marketing will focus on building email nurturing workflows that further qualify those marketing prospects so that sales can more effectively move them through the bottom of the funnel and create an Inbound Sales buying experience that delivers happy customers.
We can use our Inbound Sales engagement program to nurture sales qualified leads and shorten your sales cycle. We have many powerful tools to allow you to collect data about user behavior, drip marketing campaigns, and score leads based on engagement levels with your content. All the time we're focused on conversion analytics and improving your Inbound Marketing performance.
It's important to develop strong and lasting relationships with your clients, as they're your most loyal fans and biggest promoters.
Inbound Marketing brings everything full circle with engagement strategies designed to position your business as a resource for your customers, get them excited about your offerings and keep them coming back for more. We recommend personalizing content to your clients’ specific interests and engage them online through social media and email campaigns.
This keeps them informed, interested and engaged - so they can become your biggest supporters and advocates.