You may be wondering what Inbound Marketing is, or how it can help your business?
Inbound Marketing is about helping buyers find what they need - they're looking for answers and solutions to their business problems - and they’re searching for those answers primarily using Google and social media.
Outbound marketing is about pushing non-targeted content on people who may not be interested in the content. Think radio, TV, newspaper, magazine advertising, and cold calling, as the traditional outbound methods of marketing. B2B companies such as manufacturing and professional services firms have traditionally used outbound marketing for lead generation - magazine advertising, trade shows, direct mail, and telemarketing - but now those methods are fast becoming obsolete marketing tactics, as they are hard to measure and they have a deteriorating ROI ... basically, they no longer work.
The digital marketing solution that really works well for B2B companies is called Inbound Marketing - the leveraging of targetted content to draw prospects to your website, and convert those visitors into leads and sales - following the Inbound process of Attract, Convert, Close and Engage.
Therefore to succeed with Inbound Marketing, your business has to be found online, and you have to know what your prospects are searching for - and then you have to provide the right content.
Inbound Marketing is all about becoming that source of compelling and helpful content, and a destination for quality information about the topics your prospects are looking for.
Definition: Inbound Marketing - "The process of attracting customers to your brand by providing engaging, informative, and highly relevant content via blogging, social media, website content, and other places on the internet. The inbound methodology works to convey your brand message, raise awareness, and provide solutions to pain points that your customers are known to have, while building trust in your brand as a source of great information."
Inbound Marketing is a proven way to engage with your prospects and website visitors while being personal and helpful with their needs - and it especially works well for B2B companies, such as technology, manufacturing and professional services firms.
Here at The Brit Agency, our Inbound Marketing strategies focus on generating the right sort of website traffic with relevant and targeted content.
By leveraging content tools such as blogs, eBooks, video, social media, persona-driven keywords, PPC, and creating compelling content to help educate prospective customers, we can help establish you as their trusted advisor – when using the right keywords and SEO, this Inbound Marketing methodology will build your website traffic and turn it into qualified leads.
Your success relies on understanding who your ideal client is and what challenges they face. With a clearly defined buyer persona, a mapped buyers journey, and well crafted key messages and content, you know what will resonate. We have many tried and tested techniques that we can effectively use to move buyers down the funnel.
To close the right type of clients, it's essential that your marketing and sales teams are aligned. Marketing will focus on building email nurturing workflows that further qualify those marketing prospects so that sales can more effectively move them through the bottom of the funnel and create an Inbound Sales buying experience that delivers happy customers.
We can use our Inbound Sales engagement program to nurture sales qualified leads and shorten your sales cycle. We have many powerful tools to allow you to collect data about user behavior, drip marketing campaigns, and score leads based on engagement levels with your content. All the time we're focused on conversion analytics and improving your Inbound Marketing performance.
It's important to develop strong and lasting relationships with your clients, as they're your most loyal fans and biggest promoters.
Inbound Marketing brings everything full circle with engagement strategies designed to position your business as a resource for your customers, get them excited about your offerings and keep them coming back for more. We recommend personalizing content to your clients’ specific interests and engage them online through social media and email campaigns.
This keeps them informed, interested and engaged - so they can become your biggest supporters and advocates.