Inbound Marketing For The Manufacturing Sector
Our Inbound approach to B2B marketing for manufacturing companies focuses on creating relevant, high-quality content that pulls people to your company, attracting traffic that you can convert to leads and close to sales over time. So, it's perfect for the longer sales cycles associated with manufacturing. After all, long and complex sales cycles require strong relationships built on solution authority, industry knowledge and expertise.
With an inbound strategy, you build a baseline to measure future progress more accurately - and specific, measurable and attainable goals. These goals inform the tactics you'll need to achieve these outcomes.
And to create content that will resonate with your prospects, you need buyer personas - representations of your target customers based on interests, fears, aspirations and their lifecycle stage, where they spend time online, and much more.