B2B SECTORS WE SERVE

Inbound Marketing For The Manufacturing Sector

Our Inbound approach to B2B marketing for manufacturing companies focuses on creating relevant, high-quality content that pulls people to your company, attracting traffic that you can convert to leads and close to sales over time. So, it's perfect for the longer sales cycles associated with manufacturing. After all, long and complex sales cycles require strong relationships built on solution authority, industry knowledge and expertise.

With an inbound strategy, you build a baseline to measure future progress more accurately - and specific, measurable and attainable goals. These goals inform the tactics you'll need to achieve these outcomes.

And to create content that will resonate with your prospects, you need buyer personas - representations of your target customers based on interests, fears, aspirations and their lifecycle stage, where they spend time online, and much more.

Inbound Marketing For Professional Services Firms

An Inbound program for professional services is focused on building trust and relationships. Content allows prospective clients to self-educate and learn how to solve problems before engaging directly in a conversation. But, when they do speak to someone in a Sales role, they expect to get information beyond what they can find online.

An Inbound approach to sales and marketing focuses on generating relevant, high-quality contextual content that attracts traffic, converts leads and closes sales over time. Providing value is paramount – the kind of value that can build trust, that demonstrates the knowledge and expertise that will draw prospects closer to your firm.

An Inbound strategy requires a starting point. A benchmark from which you can measure future progress. And goals that will help define the tactics and level of application you will need to realize those outcomes.

To create content that captures the attention of the right people, you need buyer personas – semi-fictional representations of your target audience based on interests, fears, aspirations and their buyer's journey, where they spend time online, and much more.

You need to focus on what’s truly important to those clients, not create a laundry list of the features and benefits of your services. There's an enormous amount of content online – to stand out, you need to be in tune with the questions your target audience are asking and the problems they are looking to solve.

You need content that responds to different persona types, lifecycle stages, and devices being used to consume your content.

Once we have defined your Inbound strategy, we can establish the correct sales and marketing tactics and how you can best utilize these to meet the needs of your target audience and achieve your goals.

Inbound Marketing For Technology, SaaS, And Innovation Firms

Whatever technology you have - hardware, SaaS, apps or enterprise software, an Inbound approach to sales and marketing can focus you on creating relevant content that pulls people to your company, attracting traffic that you can convert to leads and close to sales over time.

Creating content allows you to gradually build up trust and develop relationships with your target audience. It allows prospective buyers to self-educate and learn about your organization, before engaging directly in conversation. When they do speak to a salesperson, they expect to obtain further information, which is not available online.

Your inbound strategy requires a starting point, from which you can measure your future progress more accurately – and specific, measurable and attainable goals. These goals determine the methods you implement to achieve these outcomes.

To create content that captures the attention of the right people, you need to define your buyer personas – semi-fictional representations of your target audience based on interests, fears, aspirations and their buyer's journey, where they spend time online, and much more.

You need to focus on what’s truly important to your customers, rather than simply listing the features of your services. There's a huge amount of content online – in providing true value, you can demonstrate the knowledge and expertise that will attract prospects to your firm.

And you also need to adapt your content to reflect, for example, where prospects are in the buyer’s journey and what device they are using to consume your content.

Once you have defined your inbound strategy, you can establish the correct sales and marketing tactics and how you can best utilize these to meet the needs of your target audience and achieve your goals.