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How to Develop A B2B Buyer Persona

Before diving into your Inbound Marketing strategy, one of the most important steps is identifying your primary audience, or buyer persona.  Your buyer persona is a fictional representation of your ideal customer and will help ensure that every membe...

Posted On: May 08, 2017
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Updated: How To Calculate Your 2017 B2B Inbound Marketing Budget?

Posted On: December 16, 2016