---
title: B2B Inbound Marketing Insights - The Brit Agency  | David Terry
description: David Terry is CEO / Founder of THE BRIT AGENCY.
---

[Blog](https://www.thebritagency.com/inbound-marketing-blog) | [Let's Get Started!](https://www.thebritagency.com/contact-us)

[![The Brit Agency | Inbound Marketing](https://www.thebritagency.com/hubfs/1A2019_Redesign/sRGB_version_brit_horiz_logo_red.svg "The Brit Agency | Inbound Marketing")](https://www.thebritagency.com)

- [Inbound Marketing](https://www.thebritagency.com/what-is-b2b-inbound-marketing)
- [Services](https://www.thebritagency.com/hubspot-and-inbound-marketing-services-and-expertise-toronto-hubspot-partner)
- [HubSpot](https://www.thebritagency.com/toronto-hubspot-partner)
- [Work](https://www.thebritagency.com/our-inbound-marketing-and-hubspot-work)
- [Sectors](https://www.thebritagency.com/b2b-sectors-we-serve)
- [About Us](https://www.thebritagency.com/about-the-brit-agency)
- [Contact Us](https://www.thebritagency.com/contact-us)

# INBOUND SUCCESS BLOG

## Helping companies grow.

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# Advice To Help You Grow

Sort by topic "Manufacturing Marketing" Agency News Analytics B2B B2B Inbound B2B Inbound Marketing B2B Sectors Blogging Branding Buyer Persona Call-To-Action Content Management System Content Marketing Conversion Rates Customer Experience Digital Marketing Email Marketing Goal Setting Growth Model HubSpot Inbound Inbound Marketing Inbound Organization Inbound Sales Inbound Sales & CRM Inbound Website Inbound Website Design Inbound18 Keyword Strategy Lead Generation Lead Management Lead Nurturing LinkedIn Marketing Automation Networking Responsive Design SEO SEO & Keywords Social Media Toronto HUG Website Development landing pages

[Read More](https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4&url=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4&title=Upgrade%20Your%20Website%20Analytics:%20Why%20You%20Need%20to%20Switch%20from%20UA%20to%20GA4&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4>

## [Upgrade Your Website Analytics: Why You Need to Switch from UA to GA4](https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4)

As a digital marketing expert, it is essential to track user behavior and engagement to optimize your online presence. While Universal Analytics (UA) is a popular analytics tool, it's time to upgrade to Google Analytics 4 (GA4). In this post, we'll d...

<https://www.thebritagency.com/inbound-marketing-blog/upgrade-your-website-analytics-why-you-need-to-switch-from-ua-to-ga4>

Posted On: April 18, 2023

[Read More](https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot&url=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot&title=Six%20Steps%20To%20Set%20Up%20A%20Chatbot&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot>

## [Six Steps To Set Up A Chatbot](https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot)

<https://www.thebritagency.com/inbound-marketing-blog/six-steps-to-set-up-a-chatbot>

Posted On: February 01, 2023

[Read More](https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation&url=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation&title=What%20is%20Marketing%20Automation?&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation>

## [What is Marketing Automation?](https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation)

<https://www.thebritagency.com/inbound-marketing-blog/what-is-marketing-automation>

Posted On: December 20, 2022

### Subscribe to The Brit Agency Blog

[Read More](https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub&url=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub&title=Toronto%20HUG%20welcomes%20Luke%20Summerfield%20to%20talk%20about%20the%20latest%20developments%20with%20HubSpot's%20CMS%20Hub.&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub>

## [Toronto HUG welcomes Luke Summerfield to talk about the latest developments with HubSpot's CMS Hub.](https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub)

<https://www.thebritagency.com/inbound-marketing-blog/toronto-hug-welcomes-luke-summerfield-to-talk-about-hubspots-cms-hub>

Posted On: September 21, 2022

[Read More](https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers&url=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers&title=Inbound%202022:%20HubSpot%20announces%20new%20ways%20to%20connect%20with%20customers&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers>

## [Inbound 2022: HubSpot announces new ways to connect with customers](https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers)

<https://www.thebritagency.com/inbound-marketing-blog/inbound-2022-hubspot-announces-new-ways-to-connect-with-customers>

Posted On: September 07, 2022

[Read More](https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies&url=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies&title=What%20Marketers%20Need%20to%20Know%20About%20the%20Demise%20of%20Third-Party%20Cookies&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies>

## [What Marketers Need to Know About the Demise of Third-Party Cookies](https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies)

<https://www.thebritagency.com/inbound-marketing-blog/what-marketers-need-to-know-about-the-demise-of-third-party-cookies>

Posted On: May 18, 2021

[Read More](https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021&url=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021&title=8%20Steps%20to%20Create%20a%20Complete%20Inbound%20Marketing%20Plan%20in%202021&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021>

## [8 Steps to Create a Complete Inbound Marketing Plan in 2021](https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021)

<https://www.thebritagency.com/inbound-marketing-blog/8-steps-to-create-a-complete-inbound-marketing-plan-in-2021>

Posted On: April 15, 2021

[Read More](https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy&url=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy&title=Top%2010%20Valuable%20Metrics%20for%20Your%20B2B%20Inbound%20Marketing%20Strategy&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy>

## [Top 10 Valuable Metrics for Your B2B Inbound Marketing Strategy](https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy)

<https://www.thebritagency.com/inbound-marketing-blog/top-10-valuable-metrics-for-your-b2b-inbound-marketing-strategy>

Posted On: April 14, 2021

[Read More](https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content)

<http://www.facebook.com/share.php?u=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content> <https://twitter.com/intent/tweet?original_referer=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content&url=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content&source=tweetbutton&text=B2B%20Inbound%20Insights> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content&title=An%20Inbound%20Marketing%20Guide%20to%20Creating%20Gated%20Content&summary=&source=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content> <https://plus.google.com/share?url=https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content>

## [An Inbound Marketing Guide to Creating Gated Content](https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content)

<https://www.thebritagency.com/inbound-marketing-blog/an-inbound-marketing-guide-to-creating-gated-content>

Posted On: March 24, 2021

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### CONTACT US

#### Toronto | Ontario | Canada

### QUICK LINKS

- [Expertise](https://www.thebritagency.com/hubspot-and-inbound-marketing-services-and-expertise-toronto-hubspot-partner)
- [HubSpot](https://www.thebritagency.com/toronto-hubspot-partner)
- [Work](https://www.thebritagency.com/our-inbound-marketing-and-hubspot-work)
- [Sectors](https://www.thebritagency.com/b2b-sectors-we-serve)
- [About Us](https://www.thebritagency.com/about-the-brit-agency)
- [Are We a Fit?](https://www.thebritagency.com/are-we-a-good-fit)
- [Careers](https://www.thebritagency.com/the-brit-agency-careers-in-inbound-digital-marketing)
- [Contact Us](https://www.thebritagency.com/contact-us)

![logo copy](https://www.thebritagency.com/hs-fs/hubfs/logo%20copy.png?width=262&name=logo%20copy.png "logo copy")

The Brit Agency is a B2B Inbound Marketing Agency, and HubSpot Solutions Partner, focused on HubSpot CMS Website Design & Development, Inbound Marketing, Content Marketing, Marketing Automation, and Lead Generation, leveraging the HubSpot CRM as a business growth platform.

### CONNECT WITH US

<https://www.facebook.com/TheBritAgency/> <https://twitter.com/thebritagency> <https://www.linkedin.com/company/the-brit-agency> <https://www.youtube.com/c/TheBritAgency> [![Instagram](https://www.thebritagency.com/hubfs/Instagram_icon.png)](https://www.instagram.com/the_brit_agency/?hl=en)

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