Here it is at last ... the new HubSpot announcements we've all been waiting for.
Here at the Inbound 2015 conference in Boston, HubSpot has just announced major platform updates to its Website Platform, Marketing Automation Tools and CRM software.
During the keynote speech this afternoon from HubSpot co-founders Brian Halligan and Dharmesh Shah, several significant major announcements were made. I've summarized the announcements, so here they are:
With The Easy Initiative, HubSpot is making an open commitment to make the entire HubSpot platform easy-to-use and faster for users. This is especially important down the road as more functionality gets added to HubSpot making it possibly more complex to average users.
The main features of the HubSpot Easy Initaitiveon the table today are:
You can see details of all the HubSpot Easy Initiative at http://www.hubspot.com/easy-initiative
In addition to the new HubSpot Easy Initiative, The HubSpot COS website platform has been greatly improved to make the website building and maintenance process easier. Here are some of the new Hubspot Website Platform feature updates:
You can see details of all the HubSpot Website Platform at www.hubspot.com/products/website
That’s where lead scoring comes in. Lead scoring allows you to grade your leads based on how likely they are to close. Yet figuring out which characteristics are the most, or least important to include in your lead score can be quite the guessing game.
That’s where predictive lead scoring comes in. Not only will it take into account information that your leads provide, but it will use additional information it has gathered about them such as the number of pages they have viewed. It will then predict the characteristics of a lead that are most likely to become a customer. Marketing can then focus on generating the highest quality of leads while sales can focus on who to prioritize in the sales process.
HubSpot Predictive Lead Scoring goes through all of your contacts and provides an automatic score based on that contact’s probability to become a customer. It processes all those contacts, compares attributes of engaged and unengaged contacts, and puts them in a model that rates your contact’s likeliness to convert.
You can see details of all the HubSpot Predictive Lead Scoring at http://www.hubspot.com/products/lead-management
You need to open your reports in multiple tabs, log in with different user names and passwords that are often forgotten, and keep up to date with the evolving software. What you really need is a central location for all of your reporting needs. One tab, one username, one password, and one UI.
That’s where the HubSpot Reporting Add-on comes in. This single dashboard takes all of your reports and puts them into one easily accessible and customizable screen. That means all of your marketing and sales reports are available to anyone in the company in a single view. As your team grows, you will be able to create new and customized reports for all of your needs.
Users can customize their own dashboard with the reports needed for their sales or marketing goals. New report templates are also available to use immediately or be customized for specific company initiatives. And you can continue to build reports from scratch, setting the criteria and visualization of data you want. In addition, the dashboard is customizable in itself as you can drag and drop reports into different locations on the page and edit what you want with an easy and fast execution.
You can see details of all the HubSpot reporting and learn more about HubSpot Reporting Add On at hubSpot.com/products/analytics
If you own a website, you know how hard it is to keep new leads coming in the door. Which methods work best for attracting visitors? How many times do people view your site before buying? What content is motivating people to fill out your contact form?
HubSpot's new Leadin is an inbound marketing app for small businesses wanting to know more about who’s visiting their website and why. Clients can use this tool to insert a simple conversion form on their website and receive information about the pages visitors have viewed and their topics of interest. The data collected is the same as with HubSpot. In addition, Leadin users can view detailed performance analytics and segment lists for emails as the tool integrates with many email platforms.
HubSpot's goal with Leadin is simple; bring a simple contacts tracking tool to the masses.
With Leadin you’ll be able to answer 2 crucial questions:
1. Who is visiting my site?
2. What content are they viewing before and after becoming leads?
Oh, and by the way, Leadin is 100% free!
You can see details of all the HubSpot reporting and learn more about HubSpot Reporting Add On at www.leadin.com
HubSpot Connect brings all the data from different parts of your company into one platform through its relationship with numerous integration partners, including:
HubSpot recognizes that many of its users have data such as accounting information, signed documents, and help-desk tickets in other platforms. Connect brings it all into the timeline so that you can view every touchpoint a lead has with your company. These integrations not only show up as the touch points for contacts, but can also be used to segment lists of contacts based on if they have filled out a survey using SurveyMonkey, attended an event with Eventbrite, or viewed a slide deck presentation with SlideShare.
When HubSpot learned that more than half (53 percent) of its customers have tried ads this year, the team sat down to create an integrated platform for creating smart ad campaigns right in the HubSpot platform. Using the HubSpot Ad Add-on, clients can create an ad campaign for paid search queries, build it within the platform, preview the ad’s appearance, set a campaign budget, and set the target audience for the campaign.
In addition, this add-on allows clients to view a comprehensive ROI visualization of the data from each campaign, including the number of impressions, clicks, and conversions you receive. And you’ll be able to see how many clicks became MQLs and how many MQLs became customers. The reporting ties directly into the HubSpot CRM, showing you the actual dollar amount you brought in on each ad campaign spend. HubSpot Ads launches with LinkedIn Ad campaign creation and will be adding Google AdWords integration soon.
You can see details of all the HubSpot Ads Add-On at hubspot.com/products/ads
HubSpot moved the Prospects tool to the sales side of things, but marketing-only users continue to have access. You can now build a view, subscribe to a specific view, and receive a daily digest of those companies you want to target in sales. The tool is customizable for each user to allow you to choose different reports to view on your dashboard.
http://www.hubspot.com/products/sales
Sidekick Connections surfaces the connections you never knew existed between your network and the companies you are selling to. You can view mutual connections in the Sidekick sidebar and in the Prospects applications, enabling you to request an introduction via your mutual connection with one click.
Your sales team can now use Sidekick for Business to do simple, highly targeted nurturing of prospects. The tool allows you to enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.
Sidekick for Business users now have full access to the Sidekick sidebar inside Salesforce, including all of the current sidebar functionality with the ability to make calls from the sidebar. With improvements in activity logging, you can view email opens and clicks in a prospect’s activity history.
When you make a note about a contact or lead, you can now use @mentions in the HubSpot CRM to mention and notify a co-worker about any activity involving the contact. Your sales team can even pull the full history of interactions with a contact automatically into the CRM, including messages both sent and received, with the new Gmail integration. Finally, the HubSpot CRM now includes multiple deal pipelines to set up separate pipelines for different sales divisions, teams, or products.
If you need any help managing and optimizing your existing HubSpot account The Brit Agency is a Gold-level HubSpot Partner specializing in Inbound Marketing. Contact us today for a free marketing consultation!