Each week I talk to many prospective clients who say their digital marketing strategy isn't working. It doesn't take long to uncover why. Blogging without promoting on social media doesn't cut it. You can’t just write for SEO without knowing who you’re writing for and what their problems are. And your beautiful new eBook won’t see any downloads if it is never used as an offer in CTAs. And never rely on AdWords as the sole source of your website traffic, among many others reasons.
If this statement sounds familiar, it may be time to examine what your digital marketing strategy actually is.
Often parts of the digital marketing strategy are operating in silos. Isolating some digital marketing tactics while going full-out on others just doesn't work, therefore your digital strategy, itself, might be the problem.
So let’s dive into the solution. The strategy that will help you best will bring together all your disparate digital components, integrate them and make them work together in harmony, just like a well rehearsed orchestra.
We call this methodology Inbound Marketing and you'll need a complete review of your strategy to make Inbound Marketing work for your company. The whole of Inbound Marketing is much stronger than the sum of its parts.
Here are some of the major pieces of the Inbound Marketing Strategy that you should consider:
By focusing on one the Inbound Marketing Methodology, you can commit to becoming a better resource for your target audience, which will in turn drive website traffic and more customers.
About Terry Marketing
The Brit Agency is an Inbound Marketing Agency providing SEO, Website, Social Media and marketing automation conversion services to small and medium sized businesses. We're focused on generating traffic, leads and sales and we're experts in the Inbound Marketing, lead generation process and how to increase website traffic, leads and website conversion rates. The Brit Agency is a Gold level Hubspot Partner, a certified HootSuite Partner and Ambassador agency, and a certified Google Badged Agency Partner.