We've just got back from INBOUND16 in Boston and what a week we had. With dozens of new HubSpot product announcements, hundreds of seminars to learn from the best in the industry, and endless networking opportunities with over 18,000 Inbound Marketers from all around the world.
We’re very excited to share our favorite moments and what we learned over the next few weeks as we're going to share as much as we can on a series of blogs.
In this blog we'll share what's new with the HubSpot platform, as it continues to integrate and expand into Content Management, Marketing Automation, Inbound Marketing and into Inbound Sales with its CRM and sales tools. To bring all this together, HubSpot introduced us to the concept of the Technology Growth Stack.
As more companies are looking for a technology advantage to help grow through sales and marketing, we've noticed a movement away from multi-point technology solutions from a diverse range of vendors. To this end, HubSpot have introduced us to the concept of the Growth Stack - a more integrated, helpful, and connected stack of technology tools. And from what we've seen so far, the HubSpot platform is positioning itself as the ideal growth stack for small to mid-sized organizations.
Here's a list of some of the product updates that were announced this week from HubSpot at INBOUND16.
HubSpot Visual Workflow
As you become more adept at Inbound Marketing, your lead nurturing activities will become more sophisticated and complicated. Even though we like the current workflow logic, HubSpot has rebuilt its Workflows editor from the ground up, with a fresh new visual interface that's easier to to learn, easier to use, and simpler to share.
With the new visual workflow editor, you can easily see a holistic view of your entire workflow, or zoom-in to optimize individual branches.
HubSpot Web Analytics
Yeah - we like this improvement a lot. HubSpot reporting will get a new web analytics dashboard. This update is important as it brings the top-of-funnel metrics --- bounce rate by device, new vs. returning visitors, and more --- into HubSpot, giving you actionable insights into the health of your website in an easy-to-use interface. The new dashboard will be available in the coming months.
Download our new app today in the App Store. Grab the new iOS app from the App Store
HubSpot Meetings is a feature of HubSpot Sales, and syncs with your Google gmail or Office 365 calendar, so you can easily share your most up-to-date availability with prospects via email, or on your website. Meetings is currently available to all HubSpot Sales Pro users.
HubSpot is now a LinkedIn CRM partner. This integration brings LinkedIn Sales Navigator features right inside of HubSpot CRM and will be available in 2017.
Soon you'll be able to add Facebook ads directly into your Inbound campaigns. Through a partnership with Facebook, HubSpot will pull their ads into HubSpot ads as soon as Q1 of 2017.
Facebook in HubSpot Ads means we can show you a closed loop view of your campaigns, including automatically surfacing leads and ROI for all ads. This rounds out our integrations with the top ads networks, giving you the power to quickly test and assess your investment in paid media and make the right decisions.
Collect lets anyone clip, research, and publish content you find across the web. This mean it’s easier for your team to come together on ideas and you’ll bring more of your big ideas to life.
If you’re a marketer with a big catalog of products, or a team member page, or even automotive/real-estate listings, you’ve undoubtably felt some pain around making changes to your website. HubDB is a database-driven solution for pages in the HubSpot Website Platform.
With this new tool you can power your product listings, team resources, events, and website with HubDB. Connect your website to your entire funnel and drive growth from visitors to customers.
Thats why there is AMP or Accelerated Mobile Pages within the HubSpot Blog tool.
This addition instantaneously loads blog content for mobile visitors and helps to increase the discoverability of your content in search as Google will be giving priority search ranking to AMP pages.
We’re very happy to begin using these new HubSpot features, and we can’t wait to help our clients make the most of these new tools as part of their technology Growth Stack.
THE BRIT AGENCY is a B2B Inbound Marketing Agency providing Inbound Marketing, Inbound Website Design and Inbound Sales services to companies around the world. We're focused on growing website traffic, qualified leads and sales, using the Inbound lead generation and marketing automation process.
THE BRIT AGENCY is a certified Gold Tier Hubspot Partner, a HubSpot COS certified Inbound Website Design Agency, a Shopify eCommerce Partner, and a certified "Google Badged Agency Partner". We have offices in Toronto and Barrie, Canada, and Salisbury, UK.