Over the past 16 years I've got to know a lot of custom, SaaS and open source Content Management Systems (CMS), everything from Vignette, Kentico, Joomla, WordPress, and Drupal to name a few.
About 10 years ago I got to know the CMS sector very well when I worked for a pioneering start-up CMS called Hot Banana (located in Barrie, Ontario). What made them interesting at the time was they added and integrated several marketing tools to their core CMS, such as Website Optimization, Salesfoce.com and Google Analytics integration, with email campaigns and workflow functionality, and a wide variety of additional content marketing tools.
Then I discovered HubSpot.
I started using the HubSpot CMS immediately for my new consultancy website, and I was very impressed. It had all the marketing automation features I was looking for, it definately took over from where Hot Banana left off, even though the CMS itself was a bit clunky - but I could see big potential, and I found out HubSpot had big plans for improvements.
The HubSpot CMS was later replaced by the HubSpot COS ... and they totally nailed it. They had successfully combined a really powerful and easy-to-use (marketing friendly) CMS, with their already excellent, all-in-one, marketing automation system. This made them unique and way ahead of their competition.
Since then The Brit Agency have become big advocates of building websites using the HubSpot Content Optimization System (COS) technology for Inbound Website Design.
Our website design team have accomplished very high standards of website design and development, and we now have now have 3 developers with HubSpot COS and Growth Driven Design (GDD) certifications. The Brit Agency is now a HubSpot Gold COS Design Partner, and we're GDD Certified, and consequently we're regarded as one of the foremost HubSpot technical partners in Canada.
So it came as no surprise to us that the HubSpot COS has topped G2 Crowd’s Grid for Web Content Management Software, and has been named #1 in Leadership, Market Presence and Customer Satisfaction with a total score of 89 out of 100.
And most interstingly - the CMS scored above WordPress and all other well regarded CMSs out there.
With 1,225 reviews at the time of writing, HubSpot currently averages 4.6 stars out of 5, with 96% of reviews four stars or higher.
G2 Crowd, the world’s leading business software review platform, released its Web Content Management Grid which ranks the world’s top Web Content Management (WCM) systems based on both customer satisfaction and market presence. For this Grid, G2 Crowd considers any system that allows users to create, edit, and publish digital content online; offers templates for content creation; and allows collaboration and approval for content creation.
To find out more about how The Brit Agency can implement a world-class HubSpot CMS for your business - please contact us.
THE BRIT AGENCY is a B2B Inbound Marketing Agency providing Inbound Marketing, Inbound Website Design and Inbound Sales services to companies around the world. We're focused on growing website traffic, qualified leads and sales, using the Inbound lead generation and marketing automation process.
THE BRIT AGENCY is a certified Gold Tier Hubspot Partner, a HubSpot COS certified Inbound Website Design Agency, a Shopify eCommerce Partner, and a certified "Google Badged Agency Partner". We have offices in Toronto and Barrie, Canada, and Salisbury, UK.
